You might have just finished installing Windows 10 and you are enjoying it a lot. That new shiny operating system gives you satisfaction about the speed, the style and the level of detail, but in case you didn’t notice, it’s like your computer already knows you.
That’s right, Windows 10 is taking in a lot of personal information about its users. You noticed that Bing already knows where you are, it’s like you took an ad survey 5 minutes ago and everything you see is something related to what you like and Cortana knows that you wanted to become an astronaut when you were 5.
The truth is that it’s not that bad, but Windows 10 does know who you are, where you are located, it knows your phone number, your credit card number and the fact that you texted your girlfriend 5 minutes ago. But of course you know that! You just went through the few pages of the privacy statement and you agreed to it when you checked the terms of service.
We have to face it: it’s quite possible that nobody these days has the time or even wants to make the time to go through the Terms of Service. This is what allows every big company out there to get as close and personal with you as they can or want to. And it’s not only Microsoft who can do whatever they wish, it’s every big company.
Microsoft’s privacy statement is practically forcing us to give them our personal data for further use and it’s doing so with these three arguments: “(1) to operate our business and provide (including improving and personalizing) the services we offer, (2) to send communications, including promotional communications, and (3) to display advertising.”
Now let’s take a look at these three arguments. Operating the business means that they have to ensure that all applications are working. Let’s say that you want to allow Maps to see your location, but Cortana can see it too. Do you really want Cortana to see it? What would be the point?
Sending communications is their way of telling you that they will reach you no matter what. Is your mail not working? We have your number. Your phone is not working? You have a Microsoft account. No matter what happens, we will find you.
Advertising is a money making business and we all know it. If Microsoft knows everything about you they will try to sell things to you and if they sell your info to third party users they can make more money.
The main issue is that we disclose much information about us without even knowing. We live in an era in which somebody can track you via your battery if they want to. But giving away everything about us makes it even scarier.
Photo Credits hackread.com