It is impossible to forget what a blast the “dislike” button was back in September when Mark Zuckerberg announced that it is being worked on. The dislike button is probably going to change the lives of Facebook users throughout the world, simply because it stirs a new social approach.
When speaking about the dislike, Zuckerberg declared that Facebook heard its community and that they will “deliver something that meets the needs of the larger community”. But the dislike would not exactly be a dislike. The new social approach does not need to be so negative because people become judgmental based on it.
The word that was brought into discussion was empathy. Some kind of reaction that would be shared between individuals. If someone posted about their grief caused by a death in the family, you cannot like or dislike it because it is “socially wrong” either way. But if there was some way in which you could “share” that person’s grief, it would be much more acceptable.
And everything took a positive turn when Facebook told Techcrunch that it would start testing “Reactions”. These reactions are actually six emoji that are made to express feelings which cannot be expressed by a simple like. The range of feelings is more vast, effective and socially acceptable, without causing any type of negative feedback.
Chris Cox, Facebooks chief product officer, gave some insight into how the new emoji work and what Facebook hopes to accomplish with them. Cox mentioned that emojis “address the spirit of the request more broadly.” In short, this is like a revamped, over-analyzed and carefully optimized version of the dislike button.
The only emoji that are accessible at the moment are “like, lova, haha, yay, wow, sad and angry.” You can use them anywhere: on your friends’ photos, pages that you like, brands that you enjoy, etc. You will be able to express your basic emotion regarding anything on Facebook and they will persist if Facebook decides that they are the right approach.
In the meantime, the new emoji will be tested in two countries exclusively: Spain and Ireland. The main reason why these two countries were chosen was because the friend networks in these countries do not usually go beyond these nations’ borders. Thus, they make fine test subjects.
Hopefully, we will hear more about these emoji in the near future. The idea seems quite nice and user friendly, so we actually expect it to stick. It is only a matter of time until it settles down.
Photo Credits pixabay.com