After generations of kids, teenagers and adults have fled to smartphones, tables, computers, Xboxes and Playstations, all but forgetting the once influential Nintendo, the company is now planning a comeback by bringing back Nintendo World Championships to E3.
If you’ve missed Mario, Donkey Kong and Princess Zelda, you’re in luck. You’re about to have them back in your life. If you’re too young to have ever met those characters, you’re in luck. You’re about to meet them. If you live outside the US? You’re not in luck.
Despite being called Nintendo World Championships, truth is Nintendo’s event will only take place across the United States, not across the world, as the name might suggest.
Starting May 30th, fans will be able to compete in several of the company’s games, including the highly popular Super Smash Bros and Mario Kart 8, in select Best Buy locations across the country.
The Nintendo World Championships will consist of smaller, regional events, before ending in a big finale held in Lost Angeles, at E3, on June 14. The company is expected to give their first media briefing in 25 years there.
E3 itself starts about a month from now, on June 16.
Each of the winners from the smaller events will be given the opportunity to meet up with the other winners in Lost Angeles for the finale.
The team promised to reveal gameplay from new titles and share regular updates from the tournament via the brand’s Treehouse Life stream straight from the E3 floor.
Users will be able to witness the gaming tournament from the comfort of their own homes, however they should not expect to see any new Nintendo smartphone games or learn anything new about the Nintendo NX console. The company has made it clear that will not be divulging any information about these projects in the upcoming event.
Nintendo will also host a much buzzed about digital event in this year’s World Championships, with Reggie Fils-Aime, Nintendo President and Chief Operating Officer, stating that “Whether you’re tuning in online or joining us at the show, we want to include fans of all ages this E3 with an innovative and nostalgic focus on fun”. He added that he is especially eager to bring back the Nintendo World Championships and to crown the 2015 Nintendo World Champion.
Nintendo, well known for only making their games available on Nintendo consoles (no way of installing them on Playstation consoles or PCs), lost about $495 million over the course of the last three fiscal years.
Sales have been constantly decreasing for the company in the past five years, however they just suffered their greatest loss in the latest year, when they went down 70 percent from 2009, the company’s best year to date.
As a result, Nintendo are now focusing on developing games that people can play on their mobile devices, with no other Nintendo hardware needed. Details are however scarce at this time.
They are looking at other business opportunities as well, such as merchandizing – the brand intends to start selling toys of their characters and create theme ark attractions based on their characters. With an increasing number of Hollywood movies and franchises based on preexisting source material, movie deals seem like they could have a place in the company’s future as well.
Gerhard Fasol, Eurotechnology Japan’s chief executive officer, believes Nintendo has the potential to become very similar to Disney in their approach to various markets.
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