The site also said that the exciting numbers show that we can really make the world smaller through visual communication. The Facebook-owned company noted that 75 percent of its employees are not U.S. residents, while more than 50 percent of the last 100 million new members of the community live and work in Europe and Asia. But the service is especially popular with the Brazilians, Japanese and Indonesians, the company added.
The photo-sharing service gathered 400 million users in five years, while in the last nine months more than 100 million members joined its ranks. And the service becomes increasingly popular among celebrities including David Beckham, the Kardashians, NFL athletes and soccer players worldwide.
Even politicians such as Barack Obama, Hillary Clinton, Donald Trump, Germany’s chancellor Angela Merkel, and North Korea’s head of state Kim Jong Un have posts on the site. Russia President Vladimir Putin, however, seems to prefer Twitter.
Instagram is now officially more popular than Twitter, which reported that it has 316 million active users every month, and Pinterest (100 million active users). So, the new numbers suggest that the $1 billion that Facebook paid to acquire the photo-sharing service in 2012 will eventually pay off.
The company also announced that the site now has 80 million Instagrams, and 3.5 billion likes on a daily basis. So far, 40 billion images were posted on the site.
The news is great especially for advertisers, especially now when the 12th edition of the Advertising Week is about to start in New York. Early this summer, Instagram announced that it had rolled out new tools for advertisers to make their interaction with potential customers a lot smoother. These tools include a ‘Shop Now’ button, a user-friendly API, and enhanced analytics tools.
The site is also constantly working on its user base, trying to lure more dedicated users through massive campaigns or intriguing partnerships.
For instance, in July the company teamed up with NASA over the latest Pluto snapshots. According to the deal, NASA would post an exclusive photo of the dwarf planet on Instagram an hour before officially releasing it on the space agency’s blog site.
Also, the site recently announced that it has released new functions and features that would improve user experience across the platform. The updates include support for portrait and landscape format and a more intuitive way of exploring and searching for site content.
Image Source: Flickr