Recently, the famous airline British Airways announced that it is introducing a new boarding policy. Its new rules will be based on a ‘pay least, board last’ principle. The airline declared that the travelers who have the cheapest tickets would have to let the rest of the passengers, who paid more, board first.
Major Changes at the British Airways
The announcement appeared first in an internal newsletter of the company. Then, it was taken up by various press outlets. The document said that Economy passengers who only have a hand luggage would have low-priority seats. Meanwhile, Gold members of the Club Europe, British Airways Executive Club or any first-class passengers will have top priority with the new system.
Naturally, the customers took to Twitter to express their disappointment. Many people said that the measure is unfair, while others criticized the changes by comparing British Airways with Ryanair. Ryanair has also been involved in various scandals over the years due to their seat-choosing fee. Some forecasted the end of the airline, one that begins with these changes. Meanwhile, others declared they don’t see the situation being so bad since they “don’t find their worth in an airplane seat”.
idea !, board by seat number. Let’s face it nobody goes anywhere till everyones on. Bit Ryanairesque if u ask me.
— CanonImages15 (@CanonImages15) November 20, 2017
The airline did not take long to respond to the unhappy customers. Through their spokesperson, they declared that they are continually looking for ways to simplify and improve the airport process. In this context, they also mentioned the fact that they were the first airline in the UK to use automated biometric technology, self-service bag drop points or boarding gates.
As far as it seems, the new changes belong to a series of procedures that aim to speed up the entire process. The airline also argued that the method has been used for years by airlines all over the world. It offered Qatar Airways, Iberia, or American Airlines as examples. The new policy will come into effect starting December 12th.
This method has been used by airlines around the world for a number of years, including by our partners, American Airlines, Iberia and Qatar. ^Kieran 2/2
— British Airways (@British_Airways) November 20, 2017
Image Source: Wikimedia