Amazon.com, Inc., the giant Seattle-based electronic commerce company has come up with a new marketing strategy, with its motto sounding something like: ‘Place it. Press it. Get it.’
Prime is an extension for faithful customers who generally shop on Amazon. This particular membership offers free two-day shipping within the United States on all eligible purchases for an annual fee of $99 in 2015.
As of recently, Prime Members can place the sticky dash buttons in their home and use them to reorder frequently used household items. All they have to do is press the button and they would never run out.
These dash buttons are available for $4.99. They can actually be fixed on whatever surface where you’re most likely to notice you’ve run out of an item.
Concerning how it works, the dash button is fairly simple to be set up. You have to use your Amazon app on your smartphone to connect to your home’s Wi-Fi and then select the desired product, the product which you want to reorder using the dash button. A simple press places the order, once connected.
Afterwards, Amazon sends an order alert to your phone and, should you change your mind, the order can easily be cancelled. It’s worth remembering that the dash button responds exclusively to your first press until your order is delivered.
A limited number of household brands were adapted to the dash buttons (for instance: L’Oreal Youth Code, Tide, Gatorade, Maxwell House Coffee etc.).
So, to set things straight, the dash buttons are, in fact, Wi-Fi connected devices that allow your shopping experience of essential household, health care, drink, grocery, personal care, baby and pet products to be fairly easier.
Another beneficial aspect is that the devices allow users to save time by not having to engage them any longer in the website’s search process for those specific products.
To be remembered that in order to fully utilize the dash buttons, you have to be a Prime Member, which, as above-mentioned, ensures free delivery on any order, on the US territory.
As of its initiative, Amazon spokesperson Michelle Taylerson said that there was an
“overwhelmingly positive customer response.”
Gene Alvarez, Gartner analyst, is skeptical about Amazon’s newest strategy, and said that:
“I’m of the opinion that consumers are not going to pay $5 for the right to buy an individual item by pushing a button in an economy where people are so price sensitive.”
Photo Credits pcmag.com