The modern age reinvented the audience in a brand new model. People now have the power to demand the market to be in a certain way. Therefore, content giants such as Netflix have come to deliver episodes more frequently than once per week. Moreover, the public wants to have a choice when it comes to the platform on which they watch their favorite shows. Netflix accommodated so far as many such requests as possible. However, the company might decide a few more show cuts than the public is used to.
Netflix Managed so Far to Deliver Successful Stories Mostly
Unlike Hollywood industry where only the most famous stars can now hit the jackpot, streaming companies have been advocating for genius ideas and less familiar faces. They seem to work with a different score board when deciding for a new show. Netflix has been a role model within this niche. The company managed to offer a wide variety of projects. Moreover, once they chose a mission, they rarely leave it without at least two seasons.
However, this trend might experience a shift soon. As of recently, Netflix was forced to put an end on two expensive productions, namely The Get Down and Sense8. Judging by its past pattern, the company should have stopped here. However, CEO Reed Hastings released some unofficial comments according to which there would be more show cuts on their way.
CEO Hastings Sees in Show Cuts a Sign of Improvement
Therefore, Hastings admitted that he always encouraged the content team to uncover unusual stories. However, this direction comes with higher chances for general cancel rate. At the moment, the executive admitted that the hit ratio is too high for the moment. This means that Netflix has to support too many successful shows.
“We have to take more risk; you have to try more crazy things.”
By going with subjects that are completely out of the box, there are higher chances for success, but also failures as well. However, from this business demeanor rose TV gems such as 13 Reasons Why. The production team might never know the level of success their work can have unless they give it a go and watch how the public reacts.
Hastings has also admitted that his company plans to redirect more than the projected $6 billion initial funds to new content for 2017. The more subscribers the streamer has, the more content it has to deliver. At the same time, the company faces fierce rivals that try to catch up with Netflix. Such players have a lot of potential considering that they enjoy generous capitals, such as Amazon and Hulu.
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