New World Food Programme ShareTheMeal raises money for feeding Syrian refugee children and has been launched on Thursday.
The World Food Programme (WFP) is leading efforts to provide nutrition to refugees around the world. However, with almost 1 in 5 refugees worldwide being the result of the devastating Syrian conflict, the new WFP mobile app is intent on raising funds for this target group at the moment. More particularly, all funds raised by banking on technology are designated for Syrian refugee children in two Jordan refugee camps.
Our mobile phones are increasingly part and parcel of our busy lives. Beyond complying with traditional functions, our smartphones are brimming with mobile apps meant to improve communication, keep us wired 24/7 and provide any information with one touch. Banking on these features, the WFP means to engage as many people as possible in donating only 50 cents (or the equivalent in given currency) for Syrian refugee children to benefit from a day’s meal.
The WFP mobile app titled ShareTheMeal raises money for feeding Syrian refugee children and is available for both iOS and Android. By creating this app, the WFP believes that it can expand its fundraising network beyond traditional donor and means in order to reach the Millennials generation as well.
Donating 50 cents translates into one displaced Syrian child having vital nutrition for one day. ShareTheMeal can be accessed as many times as the donors want. The donation may be repeated as many times as one donor wishes, at any time, anywhere.
Cumulatively, the two Jordan refugee camps are home to approximately 20,000 Syrian refugee children. Accessing the WFP mobile app ShareTheMeal while at your desk or having dinner with friends and donating 50 cents may greatly improve these children’s lives. The WFP mobile app also gives donors the opportunity to track the progress and destination of their small yet significant donation.
ShareTheMeal has been tested successfully in Germany, Switzerland and Austria in June 2015. This month alone collected 1.7 million meals for children in Lesotho from just 120,000 WFP mobile app users.
The app has been developed by a Berlin-based team. Bernard Kowatsch and Sebastian Sticker joined WFP’s efforts to capitalize on technology in order to address world hunger and child subnutrition as a result of poverty and displacement.
The Syrian war has already displaced over 4 million people. The enormous figure has placed neighbouring countries and not only under increasing strain. Aid agencies and traditional donors have also seen an increasing pressure and stress.
ShareTheMeal is an affordable means to share the responsibility of providing meals to Syrian refugee children. At least for now, until WFP expands the scope of the mobile app beyond this target group.
Photo Credits: worldbulletin.net