Last week, ZTE released an official statement in relation to the winning Project CXS Hawkeye smartphone. The company announced that it will be phasing out its funding campaign. In January, ZTE launched a Kickstarter campaign.
The funding campaign would have helped launch the Hawkeye smartphone. This latter is the winner of the Project CSX idea. The smartphone should have offered eye-tracking capabilities. And it should have offered a self-adhesive backing.
The Project CSX Hawkeye smartphone was classified in the mid-range areas. An affordable phone, it was listed on Kickstarter with an $199 price. ZTE launched the Kickstarter campaign on January 5.
Following, its launch, the campaign garnered a tepid response. Which determined ZTE to set up a poll. This queried potential buyers and measured their interest in the Project CSX Hawkeye product.
The company also received feedback on Kickstarter. And also on its Z-Community forum. Which determined the company to take the following decision. ZTE will be shutting down the Kickstarter campaign.
An official statement on the matter was released last week. This was posted on the Project CSX Hawkeye Kickstarter page. And it was released on February 17th.
ZTE did nonetheless point out some facts. Although the campaign has been phased out, the project in itself will not be abandoned. The company will be reevaluating the device. And it will analyze its development so as to support the contest’s winning idea.
ZTE in itself acknowledged that the current smartphone device may not be the best solution. The reason? It may not actually do justice to the winning eye-tracking concept.
Most of the feedback seemed to be aimed at the phone’s technical specifications. And most are requesting a higher spec’d device. As such, the company will be reevaluating its product. In also stated that it is now considering adding a Snapdragon 835 SoC processor.
The initial Project CSX Hawkeye smartphone presented the following specs. It should have sported NFC with the fingerprint sensor embedded on its back. It would have been powered by Qualcomm’s Snapdragon 625 processor and had 3GB of RAM. It may have come with a 5.5-inch full HD display.
ZTE’s Kickstarter campaign set out to raise $500,000. Nonetheless, up until Friday, February 17th, it had only gathered about $36,245. It did so as it gained support from about 190 backers.
This limited number and the reported cold response to the campaign are also quite important factors. And they are believed to be part of the reason for its closing down.
ZTE will be pushing back the delivery date of the Hawkeye smartphone. Initially, it should have started being shipped by September 2017. Instead, the company will be working on developing a higher specification device.
A new potential delivery date has yet to be announced. Presently, the company is still finalizing the timeline for this latest device.
According to a ZTE statement, the money pledged to the former Kickstarter campaign can be recovered. Those that pledged certain amounts will be receiving a refund, as stated by ZTE.
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