Lately, there’s a national day for everybody and everything. So why not raise a carton of milk in the honor of the most popular and easy breakfast in the world. Pour yourself a bowl of crunchy treats on cereal day and read all you need to know about the magical meal.
Back in the 1860s, the population of America was doing so well health-wise. They had the manly man diet: coffee, meat, and alcohol. While these sort of foods were healthy for the ego of a man who provided for an entire household, they weren’t doing any favors for his body.
Because of the fiber-free breakfast, lunch and dinner, most of the Americans were constipated. There were some who even believed that the scatters toilet visits were a Godly punishment for the excessive consumption of meat.
Of course, there were others who thought that if they didn’t empty their bowels regularly, they would fall prey to laziness and lust, but that’s another story.
In order to bring a little fiber into the regular American diet, James Jackson, hydropathy enthusiast and abolitionist invented the Granula.
But don’t think that the taste was even comparable to modern-day Granola bars. No, the 1863 Granula was nothing more than big pieces of baked dough made from graham flour. The nuggets were so hard that people had to soak them overnight in order to make them edible.
But luckily, after about six years, John Kellogg started to experiment with the Granula and created the flaky version of Granola. And that is how cereal flakes got invented and thrown into the bowls of constipated Americans.
From there, the only thing that the miracle constipation cure needed was good marketing. And it got just that when Charles Post came into the picture. Post was not an exquisite salesperson, but he was a genius when it came to advertising. So he started selling his own, slightly modified version of Granola stating that it raised the IQ, made blood redder and cured appendicitis.
In a little more than a decade the American market was overflowing with cereal. There were more than one hundred types of cornflakes produced, and almost all tasted the same.
That is until somebody figured out that you can sell anything to children as long as you put a cartoon next to it. And children are big fans of sugary treats, so they put two and two together, and the modern-day sweet and effortless meal became one of the most popular foods in the US.
So pour yourself a bowl of crunchy treats on cereal day and enjoy your meal with a bit of history.
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