Stuck in the dilemma pizza or hot dogs? Not any more. Pizza Hut releases its new pizza featuring 28 mini hot-dogs as a crust.
Of course, there is a risk that the new release will not prove so popular. But combining two all-time favorites of the U.S. public might in fact prove beneficial for Pizza Hut’s stagnatic profits, by propping up sales.
The intriguing new sortiment has already been tested in the Asian markets starting 2011. At the same time it was an all-star in Australia, the U.K., Canada and some Middle East countries.
So, what can we expect from the new Pizza Hut release? Well, for those who haven’t tasted it before, the new U.S. release will be a normal large pizza, all stranded under the gooey cheese layer, topped with pepperoni. Now, the yummy and inviting tweak comes with the 28 mini ‘pigs in blankets’ featuring as the crust. Of course, there French mustard is a must to fully spoil your taste buds.
The new pizza will feature on U.S. Pizza Hut menus under the name Hot Dog Bites Pizza starting June 18th. All 6300 Pizza Hut restaurants will offer their customers to delve in the culinary spoil.
The move is intended to spark the sluggish sales that Pizza Hut experienced in same-stores across the U.S.
Doug Terfehr, spokesman of Pizza Hut declared that:
“Our U.S. fans have been asking for it ever since they saw it pop up around the world. We wanted to do it in a way that matched what the consumer would expect from these products, which they definitely love on their own”.
Greg Creed, the chief executive officer of Yum, currently holding Pizza Hut declared possibly due to the chain’s recent focus on millennial trends, the sales have been stagnating. So the new mini hot dog surrounded pizza is aimed at a more mainstream and traditional customer segment.
Pizza Hut is experimenting with fusion of different sortiments across the world. While the hot dog pizza was introduced in other select markets in the previous years before it came to U.S. customers, it is possible that other sortiments released around the world will feature on the U.S. Pizza Hut menus in the near future as well.
For instance, Australia customers are enjoying their Pizza Hut own Doritos-crust pizzas. A few weeks ago the menu was enlarged with a pizza that has its crust stuffed with meat pies.
April brought about a pizza featuring a pretzel crust that was filled with bacon mac’n’cheese.
For now, the hot dog bites crust is the first unconventional addition to the U.S. Pizza Hut menus.
Take a bite starting June 18th and enjoy!
Image Source: realclear.com