After many years of sticking to a landmark unofficial slogan, Google has decided to change its Code of Conduct. The three words “Don’t Be Evil” have been widely used in connection with Google for so many years, both by its employees and by those that collaborated with the company. Now, it decided to mark a major change and gave up on these words.
Google no longer regards its unofficial slogan as important
Google has decided to perform an update on its Code of Conduct that everyone was surprised about. A few publications managed to gain access to this code and discovered the company’s unofficial slogan was gone. Between the end of April and the beginning of May, Google renounced the three words it has been using for so many years.
The first time when someone used the unofficial slogan in connection with Google was in 2000. Gradually, it became a landmark phrase for the company, as both employees and officials started using it really frequently. However, one recent incident might have determined the company to drop this unofficial slogan.
The change came with the update of the Code of Conduct
Around 4,000 employees have protested against Google’s collaboration with the Pentagon for a series of software programs destined for military purposes. Their argument was that the company should not get involved in such dealings and cited the unofficial slogan as a reason. However, the CEO declared the company would continue the collaboration with the Pentagon.
The first Code of Conduct used the three words as some sort of catchphrase, as they were mentioned in the two paragraphs at the beginning. These words were essential for the mission of the company, so this is why everyone used them with such sanctity. Of course, the main idea was based on the moral properties of the unofficial slogan.
Now, the updated Code of Conduct also talks about moral issues and Google’s wish to offer anyone its services. However, the “Don’t Be Evil” phrase wasn’t completely forgotten. There is one mention of it, but only at the end of the document.
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