Twitter announced in a blog post that from today, Google will include Twitter real-time data stream in its search results.
Although the arrangement existed before, between 2009 and 2011, once it expired, there was no renewal. Now, Twitter partnered up with Google to once more direct content towards an increasing pool of potential subscribers.
This means that Google will now display up-to-minute tweets in relevant search results, offering users the possibility to follow their interests on both locations. In Google’s blog post announcing the up-to-date feature was released at the same time as Twitter’s. Old partners getting back together.
In what may be perceived as a meager start, the feature will be made available for English speakers only, on Google’s mobile websites and Google app on iOS. Both tech giants announced that updates are readily being prepared to expand the feature for desktop and other languages as well.
For Twitter, struggling lately with user retaining, this means an incredible outreach for a pool of potential users it hasn’t really retained yet. For Google, displaying relevant tweets in real-time is one step further in the tech upgrades it seems to master lately.
Real-time search results will be triggered on Google by using Twitter keyword searches for distinguishable accounts, as well as hashtags. That is not to say standard search will not scratch the surface of tweets’ content.
According to Twitter, the agreement with Google does not imply direct monetization of either tweets or clicks. Rather, it simply provides Google search users with a new real-time integrated experience, while providing a larger public for content generated by Twitter users.
The success of the partnership will probably be measured in convincing potential subscribers that Twitter is a destination in itself, valuable for the user-generated content.
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