On Thursday, Amazon unveiled a low-cost 7-inch Fire tablet as the latest attempt to siphon customers from other tablet makers including Apple and Samsung. The recently released tablet will cost $50, which is a definite bargain compared with Apple’s 8-inch iPad Mini that sells for $270.
But the online retailer doesn’t guarantee that the cheaper version of its Fire tablet is better that the more expensive Fire HD devices or the even higher-priced iPad line. Apple is currently leading the tablet market with its iPads despite inflated prices.
Yet, Amazon seems more interested in quantity rather than quality as it hopes to persuade more customers to buy the cheap tablet and enjoy watching movies, reading books or playing video games on the go.
Moreover, Fire tablet customers could also be persuaded to buy more goods from the online retailer and even subscribe for Amazon Prime for $100 a year.
“Our tablet focus is in and around content consumption,”
admitted David Limp, Amazon’s VP of Fire tablets.
Nevertheless, low-price comes with an additional price – the cheaper Fire tablets will feature ads on their screen savers. If you want those ads to be removed you will have to pay a $15 fee.
The budget tablet is designed also to tackle a slump in sales caused by either customers who already have a device and don’t see the need to upgrade or customers that don’t have a tablet but they aren’t interested in it or do not have the money to buy it.
Apple also reported that its iPad sales are on a downward trend since 2013. So, the iPhone maker now tries to focus on businesses and educational institutions to sell its devices. Market analysts estimate that global tablet sales would slip eight percent by the end of the year.
Amazon is so positive about the new tablet that it has even released a bulk version of the 7-inch Fire tablet. You can get six devices for the price of five, i.e. $250. The company hopes that this way people could stockpile the tablets or buy more of them to give them as gifts to friends and family members.
Despite its price, Amazon claims that the new tablet is superior to other budget tablets on the market. Limp said about those tablets that are so bad you wouldn’t want to give them to your worst enemies.
The company promised that the tablet has at least seven hours of battery life and a decent processor. A kid-friendly version whose batteries will last longer is also on its way. That model, which will come with a 2-year replacement warranty if the kid breaks it, will be priced at $100.
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