Facebook seems to be really fond of stealing Snapchat features, as a new option first used by photo-messaging app is making its way into Messenger. Snapchat encouraged users to start streak games, meaning that they had to keep on sending messages to one another for a few days in a row. Now, the same option will become available in Facebook’s messaging app.
Facebook keeps stealing from Snapchat
It all started with the Stories feature, the option popularized by Snapchat where users can share photos which disappear after 24 hours. Soon afterwards, the same feature came on Facebook and its messaging platform, as well as Instagram and WhatsApp, which are also Facebook-owned. The next step was to borrow the camera filters that users could use to distort their faces.
Facebook won’t give up trying to conquer Snapchat, so the next step was to steal the streak feature. This is a mini game where users have to keep sending and receiving messages from a specific user for several days. Those users you are currently on a streak with will be signaled with the help of an emoji.
The streak feature encourages users to keep sending messages to their friends
This feature is currently under testing, so some users might not be able to see it yet. The one who noticed the option on Messenger was Twitter user CaseSandberg. In the end, it’s not clear if the streak will reach all accounts, as not all of Facebook’s attempts to copy Snapchat have been a success.
This feature is incredibly popular on Snapchat among young users. Everything is displayed as a game, as users are encouraged to keep sending Snaps and messages to others so that they won’t lose the streak. Also, whenever it’s about to expire, Snapchat warns the users to keep them engaged. This might not turn out so popular on Facebook, but some users might enjoy having fun with the messaging service.
Messenger is testing out streak counts… Streak counts really bug me. pic.twitter.com/leDRemkSR3
— case (@CaseSandberg) November 22, 2017
Image Source: Flickr