Google might become liable for more than €1 billion EU fine. The Brussels commission is about to make the first antitrust decision regarding the marketing practices the company applied for its search group this year. On top of that, there are other two open cases that investigate the business conduct of the tech giant. If officials file charges against the company, this will represent the harshest fine coming from UE.
Google Might Be Liable of Antitrust Abuses
Margrethe Vestager is the competition chief of the European Union who is judging the open case regarding Google. If the company is found liable for such allegations, the mildest projected financial charge would be at least $1.18 billion.
This case that is close to a conclusion concerns some suspicious conditions that propelled Google Shopping service above all others. The EU commission investigates whether or not the company abused its power to impair the online traffic stats of its competitors. The other two open investigations involve other advertising products and its mobile software, Android.
The EU Fine Might Be Accompanied by Other Serious Penalties
The whole process started from complaints to EU commission coming from Google rivals. They began noticing biased stats that elevated Google services to always get the top position. So far, Google denied such allegations. However, previous inquiries coming from the same commission found the company responsible for another misuse of online authority.
However, the record EU fine might not be the only penalty the company gets. On the contrary, the EU officials might order some changes. If this happens, the tech giant that has almost 90% of market share will have to adjust its practices around the world accordingly. These alterations might concern the complex search algorithms Google developed as well as other technologies. The goal with these changes will be to allow regulatory oversight and eliminate any obstacles to its competition.
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