With so many temptations at every step in the city in shape of fast food, bakeries, coffee shops, and confectioneries, it is hard to maintain a fit lifestyle. However, who’s to say that vegetables can’t be sexy? A new study discovered a trick through which people are going to eat healthier just by the sheer power of suggestion.
More than Half of the U.S. Population Is Obese
Words such as vegetables, legumes, carrots, onions, tomatoes, celery or broccoli will barely be able to stir some happy feelings in someone’s tummy. However, scientists thought to turn this around. What does it take to make vegetables a wanted meal? The answer was a change of words. A menu with vegetables followed by some flavorful phrases such as “sweet sizzling’” or “well caramelized” proved to be a helpful solution to a low popularity for greens.
The new study appeared in JAMA International Medicine and tackled the fine cord between culinary tastes and a dainty vocabulary. The research discovered that people were willing to eat healthier as long as they read vegetables with labels of indulgent descriptions. These findings can contribute to a more powerful initiative to encourage people to make better choices for their meal time.
The promises of a healthy lifestyle are more and more difficult to attain in the United States. This country is going through a growing trend of obesity issues. According to the National Center for Health Statistics, there are more than one-thirds of grownup citizens in America who received the classification of obese.
Decadent Labels Can Push People to Eat Healthier
Therefore, Bradley Turnwald, a graduate psychology student, wanted to find a way to instill people with more willingness to give in to a healthy lifestyle. Vegetables are known for their rich content of vitamins that keep many diseases at bay. He started off by consulting previous studies. Many of them indicated that most people don’t associate vegetables with tasty foods.
Starting from this idea, Turnwald changed the menu description in a campus. There were four versions with basic, healthy restrictive, healthy positive, and indulgent labels. Afterward, scientists recorded what happened with people’s meal choices for 46 days. The main findings revealed that people went with vegetables with indulgent labels more often than when they read other labels. However, the meals were prepared in the same way.
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