Just days after Facebook has rolled out an algorithm that disguises ads into legit content to fend off Adblock Plus’ filters, the army of coders working for the open-source ad block extension found a way of circumventing the social media giant’s new tech.
Adblock Plus community came up with the solution two days after the update flooded even the most cautious Facebook users’ pages with advertising content. On Tuesday, when the content-look-alike ads appeared on the platform, Adblock plus wrote on its website that the all the “attention from Facebook” can only mean that adblocking technology is effective.
Adblock Plus currently features as the most popular anti-advertising solution for web browsers. A big plus is that it is free and open-source, so the community can constantly improve it and outsmart advertisers and their customers.
Other ad-blocking technologies such as Adguard and uBlock are currently based on ABP’s filters since the code was put on the Easylist, a popular database of ad-blocking filters.
ABP wrote in a recent blog post that its army of coders have exceeded even the company’s expectations. The company had promised Tuesday that a solution would be on its way but no one had expected to be that soon.
Nevertheless, ABP acknowledged that the anti-advertising community hasn’t won the war yet. The latest victory is just a part of an ongoing “back-and-forth battle” between the ABP community and sites like Facebook.
ABP said that this battle ran uninterrupted since the ad-blocking technology was first invented. The firm expects Facebook to strike back at any moment and come up with a code that will once more block the tech on its site. As a result, the community is expected to invent a smarter workaround and so on.
Facebook said Thursday that it plans to address the issue.
According to Adobe’s 2015 report on ad blocking, nearly 200 million people worldwide use ad blockers when surfing the Internet. This is a 41 percent increase from a year prior. Reuters searchers found that nearly half of Americans with access to the Internet use the technology.
The advertising industry reportedly hemorrhages $21.8 billion every year because of blocked ads. But since sites now heavily rely on traffic and ad revenue to survive, a new paradox is born: users unknowingly kill their favorite sites through adblockers.
Image Source: Flickr